About Gemifi

By advisors for advisors

Gemifi was born to solve a difficult planning problem: how to best collect, analyze, track, and plan for equity awards.

AJ Ayers and Shane Mason built Gemifi after years of helping clients navigate cash flow, diversification, and tax planning decisions tied to stock compensation.

The product distills that expertise into software that helps advisors get to the right answers to the right questions quickly.

Gemifi team

Partner With Us

If you lead an advisory team with a meaningful equity-comp client base, we can tailor onboarding around your process.